​Progressing, Taking to the Next Level

If you look back and read some of our previous posts, we mention how it’s so important to determine your goal. While this is the first step, sometimes it’s difficult to figure out what the next step is, the one after that, and so on.

The path varies immensely from artist to artist, but it should always be one that is growing and expanding, rather than staying stagnant or falling behind.

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After you’ve been writing, playing shows, releasing your music, touring a bit, building online and building a fanbase, it is also super important to stop at times to asses which goals you’ve met and the progress that’s been made. This will help you figure out the next step. Just because you made one main goal, doesn’t mean you can’t consistently make new ones! And doing so will only help you achieve more of them.

One of the most challenging things for artists or bands is to stop and see things from an outside perspective. To be able to observe yourself and your product constructively is a very valuable skill. This needs to be done in order to make changes and to asses what’s working and what’s not. It’s also important to asses that everyone (if in a band) is on the same page with goals - that way the band can move forward as a unit.

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If you begin to realize certain songs aren’t going over with your crowds, you’re not seeing any growth online or you feel a lack in enthusiasm from your band mates, maybe it’s time to look at what needs to change for everyone to feel re-inspired again. Some bands change their look with each album cycle, some change genres even, and some just change their haircuts - either way it’s about establishing something new and fresh that keeps yourself and others interested.

Sometimes putting yourself in front of different crowds can re-inspire you or take your music to the next level. Try playing a venue that is out of your comfort zone, put together a new type of live show or relating more to your audience between songs. Utilize technology and go “live” on a social platform and get feedback on new songs. Take a look at social media numbers & seeing who and what fans are actually coming to shows, returning and engaging with you. Also, maybe asses whether or not you’re taking enough risks - send out some music to some industry folks (Management, booking agents, labels etc.) if that’s a direction you want to go in. Whatever it is - in order to keep growing and achieving your goals, you are going to need to push your comfort zone and challenge yourself!

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Tips:

⁃Try writing a song about something entirely new, or on an instrument you’re not familiar with to get new sounds.

-Try writing one song a week if you really want to up your writing skills.

⁃Don’t stray away from taking a moment to look at things and assess where you’re at - it may be hard in the moment, but in the long run you’ll be glad you did.

⁃If you feel a lull or a feeling of boredom, it may be because it’s time for the next challenge and it’s time to change things up a bit. Don’t be afraid to experiment with new sounds or collaborate with other people. It could actually help push you along further than you’d imagine.

⁃Take polls - ask your audience their thoughts on their favorite songs or shows of yours, see what resonates and why they connect with what they do - then focus more on those aspects of your music and brand.

⁃Writing down your visions helps make them a reality.

⁃Reach out to some dream venues of yours or a favorite touring act that’s coming to town that you want to open for - pitch to the booker why you should open and see what happens.

⁃Make sure your online content is strong and engaging, and that you demonstrate a positive outlook and vibe with your posts, it will bring more positivity.

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Setting up your social media sites

Being an artist in this day and age is surely not what it was decades ago or even just a few years ago. As we know, the internet is now where the main focus is. It’s a constant changing world of it’s own, spouting out new forms of social media platforms and new avenues of connection all the time. These doors are opening up avenues for artists and fans alike allowing us to grow our brand and art quickly, with a plethora of new ways every day to reach large groups of people everywhere all at once.

It’s pretty crazy how we can now find a venue’s name, address, and contact info within minutes. We can even research our dream producer, label, and sometimes find the right contact e-mail or Facebook profile to reach them. We can and should use these avenues to their fullest potential! All it takes is just a bit of understanding of the different platforms and methods to get the most out of them. Just like learning your instrument - social media and marketing today is an instrumental tool to help your music brand be successful.

Anyone reading this is probably already familiar (to an extent) with Youtube, Instagram, Spotify, Facebook Live, and Twitter. These are just a handful of the main sites that are constantly growing with the times and allowing artists to reach their fans, and fans to reach their favorite artists. These sites are all free and all have space for images, bios, content, and direct ways to connect with potential fans, bookers, industry people, and other bands and artists (of every level).

When setting up one’s Profile page for any of these sites it’s important to take time to provide good content for the core page. Posts aside, make sure the profile and cover photo are representative of the band. Consider branding your image across all platforms too so it becomes something signature and it’s how people recognize you. People see these first, so make them stand out. Having a good bio is important, and on Facebook it can be lengthier than Twitter or Instagram. Describe who you are and what you sound like. Add your contact info and links to your other sites to cross promote where it makes sense. When you’re first building, try connecting with other bands, people &/or brands online who you like by liking posts and interacting through your page. If you want to maximize your reach and effort then always post your shows and publish event pages through the music page to bring people there. Invite people and let them know you care about who you are and what you do! Take advantage of the apps within the page - you can set up your own merch store, you can import your upcoming shows, you can promote important posts for just $5 to reach more fans, etc. Make sure you invite all your friends to like the page so they can stay updated!

Twitter and Instagram are a bit simpler than facebook, focusing more on the postings rather than the core music page. So make sure your posts are relevant to what you’re doing and are strong. Keep people updated and keep them engaged - this is the main goal! Post often but don’t overdo it. If it helps, consider making a weekly schedule to plan out the time you spend doing posts and communicating online. If you have a lot going on in you or your bands schedules this is helpful as well as finding a natural rhythm to when people are engaging.

The use of hashtags on a post can reach people far and beyond. Users can now follow specific hashtags, so be specific with them in choosing them. Social media platforms work hand in hand as well. When you sponsor a post on facebook, and you link your instagram or twitter account, the sponsored post goes out to your followers who are within the demographics you set, and this can double, or triple its viewership.

That direct artist to fan contact is what helps us build a grassroots fan base to something far beyond that, when people are interested in the upcoming shows, new releases, live photos, and happenings.

Having a place to go to see all the news and upcoming events from an artist one follows is extremely important. Having multiple places to go and see different, new, exciting things will keep people engaged. It’s important to keep these sites current, relevant, and cohesive. Contact with your fans can build tenfold when you maximize an incredible live show and quality music with your image and activity online.

Having all the pieces is a lot of work, but your activity online can really boost your career as an artist!

Tips:

-Be present on all main social media sites, and post differing content, (videos, live videos, pictures, press shots, event pages, posters, etc.)

-Keep all sites current - When something isn’t up to date, the fans will know

-Be conscious of the time of of day you’re posting and what time gets the most reactions

-Keep your pictures clear and high quality, don’t just post for the sake of posting

-Connect with other bands and artists as much as you can through your music pages

-Respond if you can to your fans if they reach out to you on these sites!

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Intro to Imaging (on stage & off)

In this day and age of music, things are constantly evolving and moving fast. It’s happening so quick that it can be hard to catch up with social media sites and all the new music avenues constantly popping up. It can be overwhelming to some artists, especially for those who are just comfortable being songwriters that would rather perform than brand and market themselves. Either way you can’t afford to just get up on stage and play your song. You have to give people an experience—you can’t afford to be shy about your music or your message - you have to get it out there and stick out of the crowd!

Artists today have to create their own path and have a very clear vision. One must re-invent themselves constantly in order to keep up. As hard and as challenging as the world of music can seem, it can also be looked at positively to those who adapt and move with it like a chameleon. It’s an opportunity to make your own career whatever direction you want and find your own nitch. 

Your perspective is important. It is helpful for one to look at his or her art as a “brand.” Although things are not how they were in the 60’s, 90’s, or even ten years ago, one thing has stayed the same: people still go to live shows. Live music will never go away! With the pressure of these new times, artists and bands should be creative because they have to be more than just a band or artist playing their instruments. Be conscious of how you’re presenting yourself on stage, off stage and online. Pictures, content and activity are important as they help with momentum. Keep the engagement with your crowd and audience as it is a necessity!

When it comes time to play live, make sure that your band looks like a band! Be yourself, but put some extra time and care into how you present yourself. Audiences want to connect with you so please show you care. If you’re performing later on in the night you want to make sure that the crowd sticks around to see you.

When it comes time to do photo shoots or posts, keep your goals in mind. Think about the moment someone hears your song… what might they envision you to look like? If they see you at a club at your merch table before your show, what might they imagine your music to sound like?

Live Show Tips

- Put thought into what you’re wearing and have fun with it! Don’t just wear your everyday clothes. Set yourself apart.

- Make eye contact and open up in an authentic way (this may take time).

- Acknowledge the audience, say hello! You don’t have to do it after every song but at least twice during your set - let them know that you see them.

Press Photos / Video Tips

- No matter what genre, in photoshoots try to do at least one photo where you make direct eye contact.

- Make sure the camera you are using takes good, clear photos! No one wants to see a blurry press shot!

- If you’re a new artist or band make sure you’re featured or present in the content so people can connect. Of course there’s exceptions... if you wear masks or if it’s an animation, etc.

- If you come up with a particular way you or your bandmates dress that is signature to you and your music, you may want make sure it’s always carried over to your videos & photos.

In conclusion: By putting care into how you present yourself and by wearing your art just as much as you sing it, people will want to stick around and experience it. When your music and your look go hand in hand it is easy for an audience to instantly connect with you. Think about the artists you’re inspired by… how do they look and present themselves? How does their sound match their look? Be yourself, be clear and simple, and the right people will resonate with you!

(photo credit: Concretegrey & Carissa Johnson)     

(photo credit: Concretegrey & Carissa Johnson)