Finding the right studio/producer/engineer

When you go to record, you want to make sure you’re prepared as much as possible, especially if you’re funding something yourself without help or a label as we mentioned in our post ‘Preproduction and Preparing to Record.’ You will want to have all the right tools you need in order to get the most out of it and to get the best product. Tools such as having the songs well rehearsed and practiced, a vision for the songs, goals, a plan, an understanding of the sounds you want, and knowing the songs inside out so that when it comes to tracking you are ready. A huge component to making your recordings a reality is finding the right Producer, Engineer &/or Studio, or even having a plan in place to do it yourself. Either way, finding the right match to your music and sound is important - whether a songwriter, punk band or pop artist... regardless of genre, finding the correct place and person to record and capture the songs is imperative!

There are studios all over the world, and in a ton of places you wouldn’t ever expect. In big cities, in small towns, in warehouses, in churches, in garages, converted houses etc. and with the new digital age, on our home computers or mobile laptops. The location doesn’t have to be close to you to be the right one either. It’s not uncommon for a touring artist or band to record on off days while on the road with a producer from another city. In addition, artists and producers around the world are also making great use of the internet by sending recorded files back and forth to each other.

Most of the time, the style that comes out of a particular recording could be due to the engineer/producer. Depending on their experience, and their knowledge, this person can make a song sound a certain way as well as a studio/room. (Example: if a Studio has a tracking room that’s large like a church and the engineer use’s lots of microphones on the drums this sound might be very distinctly big and roomy with natural reverb - or if they have a production suite in a major studio or even a home with a smaller set up where they program beats or live drums, their sounds might be known for being really tight and polished, with a focus on vocal production - it all varies.) Maybe they’re most well-versed in punk music, or pop music, or jazz. Of course there are exceptions to this and people of different genres who collaborate, but for the most part you want to work with someone who can bring out the most from your sound, knows the influences you have, or is familiar with the scene you play in and your style.

If you know this person or if you don’t, first ask them what their specialty is or which bands/types of music they have worked on in the past to get an understanding of their background. If it’s similar to what you do, maybe this person is a great fit. Ask for some samples and see if you can get a list of their discography that lists their credits.

Another thing to consider is price. What is your budget? How much can you afford per day, hour, or per song or per person? Some studios have per-hour rates that may or may not come with an engineer (price will change), and some studios will have day rates and there’s an extra charge for an assistant or engineer. Producers may have a day rate or even a per-song rate, but the amounts will vary from person to person, mostly depending on the studio, the person’s background, and their skill level. Some do everything - record, mix & master - while others do not.

Tip: If you’re self-producing and need to record or need to find a producer or engineer - do your research. Search on the internet and look up studios near you, try looking up the bands or artists you love to find the places they’ve recorded or who they recorded with. Ask your friends or people you know who are similar to your sound where they recorded. Then find out what these studios or people offer and the prices they are, and also reach out to producers (e-mail, websites, social media, phone calls). Often the producer will have access or know a studio that he or she likes to work out of and can offer suggestions or good prices. Some producers also engineer and own their own studio so in that case prices will change! 

Keep in mind that all engineers/producers work at their own pace and the vibe is different with each individual place and producer. Meet up with this person prior to recording, visit the studio (most offer free tours), and see if something clicks!

Tip: For those who are new to recording, sometimes there are additional costs for mixing and mastering if the producer or engineer doesn’t offer this - so keep that in mind when budgeting. Also some artists will take recordings to a mixer (different engineer) after recording with another person, but really it all varies and there is no right or wrong way.  If you’re self producing, maybe you just go to the studio and use an engineer for some tracking and do some other tracking at home on your computer and then hire a mixer! Or maybe you can track it all at a studio and then you or your band can mix it if you have the skills to match your needs.

There are many different routes these days and no one way is right! All that matters is that the music sounds great and represents you well!

Extra Tips:

- For artists wanting to try to record themselves or even do Pre Production demos you can now get ProTools for about $25 a month to record on your computer, Logic Audio is available to buy for about $200, GarageBand comes macs.

- To look up different Artists or Bands album credits (for producer and engineer names etc) look up records onallmusic.com

  (Take at Studio 606 in Los Angeles CA)

 (Take at Studio 606 in Los Angeles CA)

 (Photo by Doug Batchelder at The Den in North Reading, MA) 

(Photo by Doug Batchelder at The Den in North Reading, MA) 

Pre-Production and preparing for recording

You and/or your band are sounding like a solid unit, you’ve practiced multiple times on a regular basis, and you’ve possibly even played your music out in some venues. The songs are sounding good and you’re really happy with how they’ve come together - the next step could very well be stepping into the studio to record!

The first step for preparing for recording your songs is pre-production. Pre-production is one of the most important things an artist or band can do and have an understanding of, especially in this day and age when both money and time are such factors. Just like first promoting your show and then playing the show happens in two steps, so should pre-production & recording.

Pre-production is the time you spend to prepare your songs, practicing your parts as a band or artist, checking arrangements, breaking the songs down so you make sure everyone is playing the same notes, checking all the musical parts, practicing harmonies, refining lyrics, making sure the key is right, finding the tempos (whether you’ll play to a click or not, depending on your music) before entering the studio.

*A lot of us artists have some sort of home studio or computer recording setup available to us, and even with technology at our fingertips (which is a great luxury we have these days!) it can be overlooked. There are many opportunities to take your time to figure things out on your own for finding the best result - so take advantage of these things so when you spend your time and money on a great studio or great producer you are prepared!

When practicing your songs, you could even time yourself and see how long it takes you to set up all the instruments, play through the song(s) you want to record, *plus factor in the engineer mic’ing instruments and testing sounds (that will give you an idea of how long it might take in the studio to set up even before tracking). Find the BPM (beats per minute) of the song and try practicing to a click track, this will further tighten up the band and the song, speed up time in the studio, and when it comes to tracking it (especially via the computer), will give everyone a guide, allow the producer and everyone involved some more flexibility and creativity to build the song into something really cohesive and wonderful!

Tips:

- There are multiple tempo / click apps (try TEMPO) available for free or for a couple dollars online for iPhones or Smartphones that you can tap tempos out to.

- When you find a tempo for your song try it a couple beats slower and faster to see which sounds best!

- Try using a Phone or Computer mic to record your band or your songs to see how songs are sounding! This is a great way even if it’s rough to hear your songs.

- Typically full production indie band songs can usually be fully tracked in 1-2 days (of course depending on a lot of factors: if a band or artist is well rehearsed, instrumentation, style of music, budget)

- Typical studio rates can vary from $250-up (maybe cheaper depending on the place/location)

- Most average studios run $350-700 and up a day in major cities. Sometimes the rate includes the engineer if he or she owns the studio.

- Engineer rates average w/o a studio usually run $150/$250 a day and upward -or- $35 and up an hour

- Assistant rates run usually $100/150 a day

- Typical tracking hours in professional studios run 8-12 hours varying on the studio and engineer rates

Your friends, family, and fans are all going to want to be able to take something home that you created and that they can listen to over and over again. (Plus as a touring artist, CDs are a must have and merch sales help to pay for lodging, gas, and food. Recordings are also important for any band or artist who is serious about wanting to be a professional musician as it is an opportunity for online sales and a way for fans and industry folks who don’t live in the same city or country to hear you.

This is just a small glimpse into preparing for recording but above all, have fun and enjoy the process, learn who you are and what you like as you go - make sure to communicate how you want things to sound when you work with people; the more direction as a band or artist the better. Also, being flexible during the recording process will make things easier and less stressful. In pre-production, if it’s not sounding the way you want, experiment with some different pedals, amps, instruments, or even better - try different things out (second guitar parts, solos, arrangements, drums fills). Have a few great options and a couple ideas you can bring into the studio or to the producer so you can try things until you find your desired sound.

Recording can be a really great process and experience. Like anything though, it can become frustrating or present challenges when you least expect it - especially if you’re not prepared - so doing so will really help! Be patient, and understand that the recording process may take longer at first, but once you get familiar with how it all works, and familiar with a studio, it’ll get faster and become even more fun. Be respectful to the equipment, the people you’re hiring on the songs, whether it’s the engineer, assistant engineer, producer, mixer, etc. or hired players if there are any. They are all working with you to carry out your vision, and it can be a really rewarding experience for everyone when everyone’s on the same page!

   (Photo by Greg Jacobs)

 (Photo by Greg Jacobs)

   (Photo by Doug Batchelder)

 (Photo by Doug Batchelder)

Preparing for a live show

You’ve got your goals, you’ve found your band (or are flying solo), you have some songs, maybe you have some songs recorded (or in the works and ready to test the new material with a audience) and now wondering what is the next step. Live shows! Once you have your first show booked this is something you’ll really need to prepare for and some of these steps you’ll continue to use to prep for in the future as you continue to play more live shows.

So how does one go about bringing their material onto the stage and into these venues? How does one begin in a market, promote and start to make a name for themselves?

Let’s focus on the music and Preparing around that!First you have to make sure that what you’re bringing to the stage is a good representation of how you want to sound and how you want to be received by your audience.


Music: You’re going to want to rehearse with your band, going through all your songs one by one and making sure they sound good. Are all the instruments lining up? Is everyone singing in pitch? Are you getting the right tones out of your amps?

Tips:

- When rehearsing try breaking down the songs instrumentally or just vocals & harmonies or just bass & guitar. Any wrong notes or off parts will stand out! Also this will help tighten everything.

- Practice running the set, time it & make sure it works for the time slot allotted.

- Practice optional transitions into songs if you’re planning not to talk.

- Practice moving and try video taping you or your band rehearsing so you can see how you look.

Rehearse, Rehearse, Rehearse! Until it sounds good. If it doesn’t sound the way you want it to, then you’re probably not ready for the live show yet. You will know when this moment is!

Stage clothes: (*Refer to what we mentioned in our ‘Intro to Imaging’ entry). The biggest question should be image-wise, does my image / look and represent my music? Does it represent me? Or us? Wear something that sets you apart from the audience. Show that you’re IN the band. Be a unit! Or stand out as an artist. Be and look more than a person who plays on stage with jeans and a t-shirt. What inspires you? Have fun! You could even go to thrift / vintage stores with your bandmates and find some cool, cheap outfits together! Or maybe you have some friends who are clothing designers? Whatever it is - think about it and plan it out.

Tips: Look at magazines, old records, YouTube videos of your favorite artists, look at art! Anything to inspire image.

Banter on stage: Whether you’re a talkative artist or not, and even it if it’s not part of your image to say much, that is fine; but do at least acknowledge and say hello to the crowd and thank them for coming/being there. Your audience, the venue staff, bands, bookers etc., just like you, all took their time to come out and be there. If it’s a new market or new venue, know that your representing yourself and these people are taking their time to listen to you.

Tips:

Without being too rehearsed - so it doesn’t feel unnatural, think of some things to say to the crowd that you can fit between songs. Funny things that happened that day, brief stories behind the songs, ask the crowd how they’re doing, thank them for coming, tell them about the merch you have for sale, tell them about your next show, what you have in the works, thanking the other bands and the promoter who booked you, thanking the venue, be creative! (*Also you don’t have to talk after every song either - this will get tiresome for both you and the crowd. Find a natural flow and read the room!)

Product: You’re going to want to prepare to give your audience something to remember you by. They will want to take home something if they liked your performance. Before you play your show get some stickers made, buttons, wristbands, lighters, or even something small along these lines that are cheap to produce and cheap to sell with your name on it.

Tips:

- If you’re first starting out try a small run of t-shirts to see how they do! You can always print more. You can also try painting them yourself with a print screener or fabric paint.

- If you don’t have a recording finished yet, make sure all your social media sites are up so people can find you in the meantime and you’ll be able to tell them the url at the show.

- You could make a small home demo tape or even just one acoustic song single on a CD that you could give out or make into a free download to give to your new fans. You could also put a couple acoustic videos of songs up online and give out music business cards with your social media links and a link to the videos as well.

Website Tips & Social Media site suggestions:

- Facebook, YouTube, Instagram, SoundCloud, Squarespace (custom websites), Wix, GoDaddy & Register.com

- Merch & Duplicating Sites: Halfpriced Buttons, Sticker Guy, Hollywood Disc, CD Baby

Prep before show tips: Do all the guitars and pedals have charged batteries? Find out what the backline is at venue (do they already have a house drum kit or amps). Make sure to pack your tuner, extra strings, your capo, extra cables that you know work, and that your stage clothes are clean in time for the gig!

Before you step on stage for the first time Ask yourself these questions:

⁃ Are the songs sounding good and is our gear sounding good?

⁃ Have we rehearsed recently? Is the band all on the same page?

⁃ Do we have a setlist that is cohesive and flows nicely?

⁃ Are our instruments in working order and comfortable to play?

⁃Do we look like a band?

⁃ Do we have stage banter/things to say to the audience?

⁃ Do we have a thing or two that is cheap to sell or give away at our march table?

There’s nothing more magical than playing music live and sharing that with people - so put your heart into the process - you probably did when you wrote your first song! Also recall the first time you saw your favorite band or artist live. It was probably a night you’ll never forget - give YOUR crowd that same feeling!

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  Photo: Concretegrey  

Photo: Concretegrey  

Writing & preparing songs

Whether you have just started playing or you have been in bands for years and you’re starting a fresh project, writing strong and thoughtful material will always rise above all else.

Creativity comes in so many ways and at so many different times - lyric ideas can come while walking outside, while in the shower, while talking to people, while seeing live music, melodies can come while sitting in traffic, or doing things free-flowing. Great parts of songs can come to life from 20 minute jams with different players (Tip* be sure to record it and listen back later!), from poetry notebooks, after seeing an amazing inspiring movie or even after reading books & local news! Concepts, music and lyrics have endless possibilities and there are no rules regarding how they come to be. Most of the time ideas will likely come at very inconvenient times! Be sure to mark it down wherever you can, sing it to yourself in a voice memo or voicemail, use a notepad or text yourself. The idea might leave or be quickly be forgotten (we live in a very busy age!) so whatever it is write it down right away! It doesn’t matter if you’re punk, pop or a heavy metal band... Song material can come from literally anywhere. When you’re building your band or self as a solo artist, whether to prepare for playing shows or to record your first CD, you’re going to need some songs! And some great ones for that matter!

Writing Tips:

- What genre are you? Who are the successful bands or artists in your genre that inspire you? What makes their songs great? Try studying & taking note of their arrangement (i.e intro, verse, chorus etc) to get ideas as well as their approach lyrically (are they clear, do they tell a story, are the words simple or is more poetic or cryptic)

- It can be easier sometimes to start with a song title or even a message you’re trying to convey and branch off from there.

- What inspires you? Are there certain places around you that you know bring creativity or inspiration? Are there certain activities that you do that get that creative energy going or put your mind in a close-to meditative state? Be open to these places and actions and write down what you’re thinking about.

- When you’re first starting out you may want to consider writing some goals for yourself or together as a band so you have at least 6-10 songs to pick from to play your first show.

(Typically most live acts will get a time slot of 25 mins-45 mins to fill, so your material will need to cover this time. Also for acts that play loud full band shows you may want to consider having the ability & flexibility to play your songs acoustic / at lower volumes for particular shows or even for recordings - one acoustic for your record to show diversity or have a couple extra for marketing- like a free download or Alt version of a song *of course there are exceptions, for example - if you’re a metal band & that is not your direction). Additionally, you’ll want to include and prepare the time in between songs on stage for conversation and banter.

So how do you know which songs should stick? It’s hard to know sometimes before playing them out and before a crowd reacts.

Asking yourself these questions about each song might help start you in the right direction when making a set list:

Is this particular song one you always look forward to playing? The audience wants to hear songs that you enjoy yourself!

How relatable is the song? Does the melody of the song match it’s mood/lyrics? If it’s a sad song & a quiet moment in a bridge will people feel that? People will pay attention if it’s something they can relate to.

Will people be able to sing along, dance, or bob their head to the song?  Either way, whatever it’s about, mean it when you sing it! Play it 100% because people will feel it!

If the melody is catchy enough, most likely in a live setting the words won’t even matter and people will connect and move their head to the beat anyway!

Ultimately it’s not about pleasing your audience, but it’s about giving your audience an experience and music they’ll remember - We are all humans with feelings and that is how we relate. It’s about opening up, sharing your honest emotions, yourself and creations that you’re proud of with people who have opened their ears to it. For the Every crowd will react differently, and every room will have a different vibe. It is important to believe in each one of your songs genuinely so it’s not up to anyone else if it’s a hit or not. If you don’t believe in it, leave it out, more songs will come to you. Focus on the songs you believe in and make them really great. That way others will start to believe in them too.

 (Photo by CJ Lucero) 

(Photo by CJ Lucero) 

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Press Photos

Press photos are a must when establishing your band online and elsewhere. We live in such a visual day and age, and they matter now more than ever. Press photos give your audience an idea about your music. They should excite listeners about hearing your songs and should represent you and your sound as closely as they can.

Last week we talked about image - this image that you’ve created for yourself will carry over into your social media and all marketing (online & off), which often includes press photos. No matter what level you’re at, blogs, podcasts, radio, contests, labels, PR, social media sites, and venues will use your photos for promotion and a whole lot more! Even pitching your band for particular things will often require one. Your fans will recognize you by these photos as well.

So where do you begin? First, think - what do you want to come across through your look? Intensity? Chaos? Peacefulness? Friendliness? Frustration? Openness? Color? Clean cut? Distress? Glamour? Beauty? Seduction? What is your music about? Be the visual for your sound so people don’t get confused! Make it clear and cohesive. This visual will last and evolve as you do - whether it is a live shot by a professional photographer or a photoshoot somewhere. Be mindful of the whole frame - what is the background? What is the vibe? Does it match your music? Try to get creative & think beyond cliche (think more than railroad tracks, brick walls, etc. - expand!) Be inspired but also original and be sure to capture your true essence. If it’s not right the first time… Do it again!

You will want various shots to choose from and fresh ones to use to keep your audience engaged (they will be used for different content: social media to post over time or online marketing/building, cd covers & merch items, fliers, posters, various press and profile pictures). Use shots that are relevant to you now. Your images and press materials should be cohesive and relevant with your current album cycle.

Photo Tips:

- look at your favorite bands or artists in CDs, Magazines & Books. What makes their image connect with you and why do you connect with their music immediately? Look at everything! (background, wardrobe, stance, angle, emotion, etc.)

- look at the most successful bands & artists (regardless of if they’re a favorite of yours or not). How does their image correlate with their music?

- Look at Art, Fashion, History & beyond music.

Example: The Beatles, Adam Ant, and Freddie Mercury have all worn military jackets - that image is so implanted in our minds that when some of us see that jacket elsewhere we may think of them.

Other examples: Think about some classic 70’s harder-edged bands. Their music was slightly darker but still accessible - most of the successful ones wore mostly black and were even influenced by historical things or religious symbols. (Black Sabbath, Led Zeppelin) or even think of 90’s/2000’s contemporary Marilyn Manson. He mixed his image with these aspects and make up - similarly to 60’s/70’s artist Alice Cooper. Both Alice Cooper and Marilyn Manson could’ve been influenced by flamboyant women wearing make up in the 1600’s, as well as classic clown make up.

- If you’re inspired by other artists, be inspired but also try to do something that’s not exactly the same and expand on the idea! Meaning, bring something else in visually because people want to connect with you! They already have that other artist :)

New bands:

Consider doing shoots where you make direct eye contact with the camera since people are just getting to know you! Consider waiting on the sunglasses unless it’s your thing/part of your image. People can connect a great deal by looking into your eyes. That’s where a lot of the emotion is!

Side note: If you’re going to use a live shot that someone took - always be sure to credit them. They are artists just like you! This goes for when using a shot someone else took for your social media posts, magazine write-ups, newspaper articles, posters, etc. Communicate with the photographer about their rate for non-watermark photos if you need something without a watermark to use online.

Lastly, don’t settle for a lousy photo just to have one up! A lot of times aspiring photographers need subjects to shoot - and a lot of times it’s for free or for a low cost. There is no excuse to having lousy photos! You can even set up your own camera on a tripod, find a location, and take a press shot. You are worth it. If you want people to take the time to experience your work - take the time so you can give them something great. Create something beautiful, powerful, inspirational, and something that will last the test of time! Why wouldn’t you?

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Intro to Imaging (on stage & off)

In this day and age of music, things are constantly evolving and moving fast. It’s happening so quick that it can be hard to catch up with social media sites and all the new music avenues constantly popping up. It can be overwhelming to some artists, especially for those who are just comfortable being songwriters that would rather perform than brand and market themselves. Either way you can’t afford to just get up on stage and play your song. You have to give people an experience—you can’t afford to be shy about your music or your message - you have to get it out there and stick out of the crowd!

Artists today have to create their own path and have a very clear vision. One must re-invent themselves constantly in order to keep up. As hard and as challenging as the world of music can seem, it can also be looked at positively to those who adapt and move with it like a chameleon. It’s an opportunity to make your own career whatever direction you want and find your own nitch. 

Your perspective is important. It is helpful for one to look at his or her art as a “brand.” Although things are not how they were in the 60’s, 90’s, or even ten years ago, one thing has stayed the same: people still go to live shows. Live music will never go away! With the pressure of these new times, artists and bands should be creative because they have to be more than just a band or artist playing their instruments. Be conscious of how you’re presenting yourself on stage, off stage and online. Pictures, content and activity are important as they help with momentum. Keep the engagement with your crowd and audience as it is a necessity!

When it comes time to play live, make sure that your band looks like a band! Be yourself, but put some extra time and care into how you present yourself. Audiences want to connect with you so please show you care. If you’re performing later on in the night you want to make sure that the crowd sticks around to see you.

When it comes time to do photo shoots or posts, keep your goals in mind. Think about the moment someone hears your song… what might they envision you to look like? If they see you at a club at your merch table before your show, what might they imagine your music to sound like?

Live Show Tips

- Put thought into what you’re wearing and have fun with it! Don’t just wear your everyday clothes. Set yourself apart.

- Make eye contact and open up in an authentic way (this may take time).

- Acknowledge the audience, say hello! You don’t have to do it after every song but at least twice during your set - let them know that you see them.

Press Photos / Video Tips

- No matter what genre, in photoshoots try to do at least one photo where you make direct eye contact.

- Make sure the camera you are using takes good, clear photos! No one wants to see a blurry press shot!

- If you’re a new artist or band make sure you’re featured or present in the content so people can connect. Of course there’s exceptions... if you wear masks or if it’s an animation, etc.

- If you come up with a particular way you or your bandmates dress that is signature to you and your music, you may want make sure it’s always carried over to your videos & photos.

In conclusion: By putting care into how you present yourself and by wearing your art just as much as you sing it, people will want to stick around and experience it. When your music and your look go hand in hand it is easy for an audience to instantly connect with you. Think about the artists you’re inspired by… how do they look and present themselves? How does their sound match their look? Be yourself, be clear and simple, and the right people will resonate with you!

  (photo credit: Concretegrey & Carissa Johnson)     

(photo credit: Concretegrey & Carissa Johnson)  

Show Etiquette

Playing a show involves a lot of extra things besides being on stage and playing your songs. From the time you arrive at the venue to the time you leave, a lot goes on and it’s important to be conscious of how you’re presenting yourself. Keep in mind what your goals are. Most likely it involves performing the songs you wrote and sharing them with the world. There will likely be other acts on the bill as well and they have a similar goal in mind, playing their songs in front of a crowd. At the start it can be difficult to find that crowd to perform in front of but that’s why it’s important to stay the length of a show and watch the other acts. In a way you have to be the audience before you can expect to have one of your own! It all comes down to being respectful, and putting care into what you do. Let the other bands know you care about them and will give their work a listen, and they’ll likely stay to give yours a listen too.

A few tips & suggestions with shows when you first arrive to a show:

Find the booker, sound or production person and introduce yourself. Biggest suggestion - regardless of what other people do, if a booker or venue asks you to show up at a particular time for load in / sound check, don’t roll in right before you play! ...And don’t be late. However if you are running late, contact (however you communicated to book the show) the venue or booker to let them know. It’s respectful. You have to treat music like a job, and you wouldn’t show up to your job late!

For up coming or long time bookers and promoters: if you’re located in the same town where you book, be the point person and show up to the venue for the show. Too often there is a gap in communication between the venue and promoter where there’s no point person and people don’t respect the artists who could be traveling many miles. Some artists base their whole day around taking off from work early or cancelling plans / getting rides and/or equipment for a gig. To show up and find no one there and no one in communication makes things very difficult! Please respect what you do & act like you care.

If you’re serious about music here are some other tips:

- treat people how you want to be treated!

- respect requested time slots. (load in, set length)

- artists: be kind to the sound person, their job is not easy & vice versa: engineers try to be friendly to the artists so they’re comfortable

- be friendly & have a great attitude! Your like a business-card but in person. People will remember.

- if you’re open to it, always share your equipment! At some point you might really need an amp or cable! Most of the time people are exactly like you & might need an extra hand if their equipment broke last minute.

- have merch so you start thinking like a business and have products available, something for people to take home as a momento. Also: don’t force your merch on people! Do let them know it’s available though.

In addition to show etiquette you can also carry your support further by almost living a daily musician etiquette- supporting local artists & bands by even going to shows that you aren’t playing, buying merch from touring acts & always remember - you are the face of your brand so do everything you do with care/heart.

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Making Goals & figuring out who you are as an Artist or Band

Goal making & having a message is a very important first step, even before creating & writing songs because finding/figuring out your goals, messages & purposes as an artist or band will help you write songs that reflect that. Of course there’s also the natural progression of a band or song writer...naturally writing songs & playing a couple first shows, jamming with people, having a couple bandmates & figuring out over time what it is that everyone wants. If you can take a little time to ask yourself these questions when you’re first starting out or if you even have played for years defining this sooner than later should help eliminate a lot of road blocks especially as you grow bigger. People shouldn’t tell you who you are. You should tell them & this should be the case for most of your career. For example, if you’re working with management or a label marketing team, you should be working with them & communicating your vision that way they can do a great job & come up with ideas. Another example is you might be communicating to a possible producer you may work with so you’ll want to be as clear as possible telling them your ideal sound & also what you stand for. Of course there’s collaboration- that’s what bands, working with people & life is about! You can work as a team defining these things!

What’s your goal as a band or artist? Do you want to tour? What do you want your recordings to sound like? Do you have a message that reflects in your band’s image (how you dress, your art & logos). Do you want to just play once a month weekend shows? Do you just want to record & release songs online & not tour? Do you want your songs on the radio? Do you just want to play solo but have a drummer once in awhile? If so would you hire them or is it a band? Or do u want to build a band? Do you want to write for other artists? There are countless questions you can ask & the more you define them the more you’ll know & be clear on your goals, vision, as well as message.

Your message is what you’ll carry throughout your path as an artist. It’s what will connect you to your audience, your fans, your fellow musicians/bands, and to opportunities down the road. Look at it as a road map for the future, envision how you want your music and yourself to be perceived and received by your audience. This will help in defining your goal. Your goal will be a good indicator of what you’ll need to do in order to reach a certain market and what your path will entail. If you set out to write songs and perform them in front of crowds, what genre do you most resonate with? Which venues would make the most sense for you to begin playing at? Especially if you’re an act just starting out in your home town —Find other bands or artists on a local level who are doing what you envision yourself doing and connect! Go to shows, big and small, and take note of what inspires you. Why do YOU belong on that stage? What do YOU have to offer?