In this day and age of music, things are constantly evolving and moving fast. It’s happening so quick that it can be hard to catch up with social media sites and all the new music avenues constantly popping up. It can be overwhelming to some artists, especially for those who are just comfortable being songwriters that would rather perform than brand and market themselves. Either way you can’t afford to just get up on stage and play your song. You have to give people an experience—you can’t afford to be shy about your music or your message - you have to get it out there and stick out of the crowd!
Artists today have to create their own path and have a very clear vision. One must re-invent themselves constantly in order to keep up. As hard and as challenging as the world of music can seem, it can also be looked at positively to those who adapt and move with it like a chameleon. It’s an opportunity to make your own career whatever direction you want and find your own nitch.
Your perspective is important. It is helpful for one to look at his or her art as a “brand.” Although things are not how they were in the 60’s, 90’s, or even ten years ago, one thing has stayed the same: people still go to live shows. Live music will never go away! With the pressure of these new times, artists and bands should be creative because they have to be more than just a band or artist playing their instruments. Be conscious of how you’re presenting yourself on stage, off stage and online. Pictures, content and activity are important as they help with momentum. Keep the engagement with your crowd and audience as it is a necessity!
When it comes time to play live, make sure that your band looks like a band! Be yourself, but put some extra time and care into how you present yourself. Audiences want to connect with you so please show you care. If you’re performing later on in the night you want to make sure that the crowd sticks around to see you.
When it comes time to do photo shoots or posts, keep your goals in mind. Think about the moment someone hears your song… what might they envision you to look like? If they see you at a club at your merch table before your show, what might they imagine your music to sound like?
Live Show Tips
- Put thought into what you’re wearing and have fun with it! Don’t just wear your everyday clothes. Set yourself apart.
- Make eye contact and open up in an authentic way (this may take time).
- Acknowledge the audience, say hello! You don’t have to do it after every song but at least twice during your set - let them know that you see them.
Press Photos / Video Tips
- No matter what genre, in photoshoots try to do at least one photo where you make direct eye contact.
- Make sure the camera you are using takes good, clear photos! No one wants to see a blurry press shot!
- If you’re a new artist or band make sure you’re featured or present in the content so people can connect. Of course there’s exceptions... if you wear masks or if it’s an animation, etc.
- If you come up with a particular way you or your bandmates dress that is signature to you and your music, you may want make sure it’s always carried over to your videos & photos.
In conclusion: By putting care into how you present yourself and by wearing your art just as much as you sing it, people will want to stick around and experience it. When your music and your look go hand in hand it is easy for an audience to instantly connect with you. Think about the artists you’re inspired by… how do they look and present themselves? How does their sound match their look? Be yourself, be clear and simple, and the right people will resonate with you!