Merch (physical and digital)

Before you even consider going on the road touring, you might want to consider asking yourself who are you and what is your product? Aside from your amazing live show, what are you supporting? What is the product you’re selling? If you want to expand your fanbase and your connection to them -  both show goers and fans on social media, you will want to have something to sell that they can buy. Once you start touring it’s going to be a MUST - especially because selling your merch product will help pay and sustain your life on the road. Your merch is so important!

Merch is the music recorded onto CDs, vinyl, or cassettes that represent your brand. It’s download cards, t-shirts with your band or name, buttons, stickers and other thoughtful items with your art and logo. Things that someone who enjoys your music would want to purchase and bring home with them. At shows there will usually always (with the exception of some benefit shows) be a spot for you to sell your merch. If there isn’t, bring a table and make your own! Or at the venue ask someone who works there where you can set up your merch.

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When it comes to creating merch, think about what would make the most sense for your band to sell. Do you have songs and have they been recorded? Putting them into a physical form would probably generate sales! Along with having your music easily accessible for sale in the digital form online (via digital distribution that can be released through Tunecore or CDBaby or http://Bandcamp.com for example). Shirts are another important part of merch displays as people love wearing them and buying new ones. Sometimes even if a person doesn’t know your music but the design is cool and it translates to them, they will buy it! If you have a band logo or image that represents your music, or even a saying, or a drawing, consider putting this on your product. You can screenprint, find local shirt printing companies, or even paint your own that you can sell (suggested price is somewhere between $10 and $20). You can even look into wholesale shirt companies to buy them in bulk at a cheaper price per unit.

*tip: the fashion / merchandise districts in cities often have wholesale t-shirt businesses. They might even work with local screen printers too, that they can put you intouch! Even consider going to thrift stores & getting cheap one-off tees & printing on them.

Think of some clever items that you could sell that wouldn’t be necessarily expected. Sometimes this can generate a lot of interest from people stopping by your merch table. Think: necklaces, bracelets, lighters, scarves, bigger buttons, patches, bags, sunglasses, hats, one of kind jackets etc.

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*Tip: It is also helpful to have some form of merch that everyone can grab for free - in most cases this is either a sticker or a small button. These items don’t cost too much money to make, and everyone loves something free.

Once you’ve got a few physical merch items to sell, consider making an online merch store so people can order products online and have them shipped when there not able to make it to your shows. This is not difficult to set up!

*Tip: Squarespace.com offers great sites that you can customize and add a commerce section to. Facebook also offers a section on Music Pages and there are also a lot of other independent companies where you can sell merch. Once you have a site displaying your products, making posts about your online store can generate more sales and interest. Making one of kind or limited edition merch items can also get people excited to buy something that is unique and rare!

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Helpful Tips:

-cost of a one color design t-shirt run of 32-40 shirts could cost you between $250-300. Sometimes there’s an additional screen fee for t-shirts added in the cost or on top of costs usually running $15-30

-cost of vinyl could run 200 LPs for close to $2000 & cost of 100 tapes could cost close to $200

-Some suggested for sale pricing (depending on design & cost to make): Buttons ($1-$5), Stickers (free or $1-5), CDS ($5-15), Tapes ($5-10), Vinyl ($20-30), 7” ($5-10), One of kind items $25-100 (like a jacket or bag), patches ($1-5)

⁃Keep your merch in line with your image, colors, and sound

⁃Keep an inventory of your merch so you know what you have and if you’ll need more

⁃Make note of the most popular items, and restock once it gets low

⁃When you’re setting up merch at a show, keep in mind other bands have merch too, so don’t take up all the space!

⁃Don’t be afraid to push your merch - at the end of the day, merch is what fuels and funds a lot of bands

⁃Don’t always go the cheapest way out if you don’t have to - invest in quality shirts and items, and people will be more likely interested

⁃Charge more than what it costs you to make the merch

⁃Keep the merch organized and know where everything is, where each size shirt is, so it makes selling quicker and easier

⁃Don’t leave vinyl in a hot car! They WILL warp

⁃If your vinyl does warp, consider making arts and crafts with it that you can sell (clocks, bowls, hats, be creative!)

http://www.printrunner.com & http://www.stickerguy.com are great and cheap for quality stickers in bulk of various sizes and shapes

-http://www.halfpricebuttons.com offers great custom button

-http://www.hollywooddisc.com offers great pricing on CD manufacturing

-http://www.rainborecords.com for vinyl

-Bringing your own lights or lamps for your merch display is always a good idea! (wireless is always easier)

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Routing a Tour

When you first go to plan the routing of a tour, it is important to take these factors into consideration and to first ask yourself a few questions to define the tour.

What is the purpose of the tour?

Are you releasing new music? Did you just release a single or record and want to support the new release? Are you playing a great festival or show in the middle of the country or in a big city that’s great exposure and great pay? It might make sense to turn the trip into a tour instead of flying there. Are you just looking to expand and play regionally as well as gain new fans? Or are you just looking to play and get paid gigs? Whatever it is, try and define that first with your band so when it comes to finding venues and cities you are looking in the right place!

(Photo: Jenny Bergman)

(Photo: Jenny Bergman)

What vehicle are you using and how long is your tour?

Is your car or van in good enough shape to take you where you need to go? Is a rental a better option? And if it is, is it in your budget? Sometimes when you’re first starting out touring it might be best to consider just getting your feet wet with a few week-long runs with your band before diving into a full few weeks or month. That way you can build up to something bigger and you won’t go out of pocket too much if you’re just figuring things out! No matter how long you are going out on the road for, make sure that your car has passed inspection and that you can rely on it to get you where you need to go safely!

What is your target market?

Once some of your goals are defined, decide who you are playing for. Which cities do you think your music will go over well and where do you want to start to build a fanbase?

Music scenes all over the U.S. grow and change on a regular basis, but it’s important to keep in mind which part of the country you’ll be playing to and what type of music is mostly focused on in an area or venue. It will vary all over, but you can research the cities you’d like to play in and see what’s going on at the local music venues through the venues’ facebook page calendars or websites. You could also look up bands or artists you feel are similar to you and see the venues they play. Also consider asking other friends’ bands or artists who tour what experiences they have had.

*Make sure that if you’re focused on playing a specific bigger city that you aim to play there on a Friday or Saturday night as these are the peak show times! Try to keep larger cities on the weekends and the smaller towns in between.

*TIP: http://indieonthemove.com is a fantastic database of venues by city and state. You can also define the search by seeing the music genres that the venues host.

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What is your budget and have you set a target amount that you will be getting paid or making per show?

Sometimes when you’re first starting out, you won’t get a guarantee from the venue. In some cases you will have to play a market a few times, and show consistent promotion for a door cut, bar %, or tips to gain fans. At times you will have to rely on merch sales when you are starting out! This can be such a great savior! Your two CDs and three t-shirts sold will pay for gas and food in a new place. Sometimes coffeehouses, bars, restaurants, and breweries will pay more and give bigger guarantees than a venue in a big city. The smaller town markets between the bigger cities can sometimes be overlooked, but will often host music, be a perfect stop in between two major cities, and can really help bring in larger amounts of money than a show in the big well-known cities would. This is often because they may have a budget for giving artists a guarantee or a good bar %, and you won’t be relying on bringing in fans for a cut of the door.

When you’re first starting to tour, it’s good to establish the worth of your performance. How much do you get on a regular basis when playing your hometown? How many people are in the band and how much will you need to get to the next city? It’s important not to undersell yourself but not to charge too much either. If you are new to a market, just know you will have to play the city a few times to help establish. Consider it an investment if you plan to tour a lot. If you’re basically beginning in a new place and can coordinate with the booker, always ask and see what they can offer you as far as a bar %, door %, guarantee, food/drinks, lodgings, etc. Often venues will feed touring artists too! So always check.

(photo: kribbean at 'Roll & Roll Hotel' via TripAdvisor)

(photo: kribbean at 'Roll & Roll Hotel' via TripAdvisor)

Will you be staying with friends/family or at hotels?

If you are traveling to a place where you have friends or family, see if it’s possible for you or your band to crash with them for a night. More likely than not, they’ll be excited you’re in town and will want to come see the show and let you crash if they have the space. Offer them some merch or a guest list spot in return! If you’re staying at hotels, a lot of them offer deals and express deals through http://Priceline.com. It’s possible to get a motel or a hotel for as cheap as $25 a night in some cities!

(Photo: Vanessa Silberman on tour with Jimmy Dias of The Love Dimension)

(Photo: Vanessa Silberman on tour with Jimmy Dias of The Love Dimension)

What is the distance between cities/states you are traveling?

It is helpful to look on a map when routing a tour, and to keep in mind the lengths of your drives and the distances between your shows.

*TIP: find out who in your band will be sharing the driving duties and calculate how many hours the band can do on a gig day (ex. 4-5 hours plus gas stops/food breaks/bathroom stops. Also consider cushioning a little time for traffic in bigger cities or any time changes to get you on time for load in and sound check).

It can be a challenge sometimes finding great gigs on weekday nights rather than weekends, but it IS possible!! Many venues around the U.S. book music seven days a week, and some that only book on weekends will sometimes make exceptions for touring artists. The closer you can get to a straight line or a circle without retracing steps and driving extra miles is going to be the most effective way to map out a tour and to make the most profit!

(Photo: Jenny Bergman)

(Photo: Jenny Bergman)

Do you have enough time for preparation and booking?

Make sure you consider starting the planning of a tour 3-6 months prior to the first night of tour. It’s going to take time to align it so it is linear and so you can fill in all the gaps accordingly. If there are any gaps, say on a Monday that you just couldn’t find a venue for, try hitting up a local show and meeting some bands if you’ve got the day off. You could visit some open mics as well as record stores to see if they’ll put your music on consignment.

This site can tell you how much a route will cost in gas and tolls and also how far you’ll travel in miles according to your vehicle. It’s great for figuring out a budget plan and a route! https://tollguru.com/trip-calculator

With just a little bit of planning ahead and time you can route a great tour!

Tales From the Road Part 2 (with tips)

The First Night of my First Tour

The first night of my first ever tour was in Burlington, VT. My band set out for our first show of a small week-long run around New England with all our gear in our Ford Escape. It was a great show in Burlington, we played late, made some friends, sold some merch, and the college town downtown was hopping. We loaded our gear back into the car and went back into the venue to watch the headlining performer. We locked the doors - from what we recall - and loaded everything safely into the vehicle around 12:30am. We finish watching the show and about an hour later we headed back to the car to find the door wide open and the inside lights on! Unfortunately, while unattended and while we were inside enjoying the show, someone found a way in the car. The intruder rummaged through our belongings and took my bass and my bass amp from our vehicle. I couldn’t believe it. The first night of my first tour, someone stole my bass. We notified police and the venue owner and we drove around town until the sun came up hoping to find it laying in someone’s yard or on the street. No luck, and we were beginning to feel delirious from being up for so long. We headed to the hotel and were trying to figure out how the rest of the tour was going to work without a bass. After a very long restless night I accepted that my bass was gone forever and we headed to Western MA for our next show. Thankfully a kind member of the first band let me borrow his gear and we were able to play our set. That night we were staying in Western MA (next day’s show was NYC) we were still trying to sort out what to do about the missing bass scenario. Unexpectedly after the show we got a call from the venue owner back in Burlington about a call they received from a mother reporting her son, who had stolen a bass and an amp from a band at the venue. The bartender answered this call and unfortunately did not get any info, so the call went untraceable. We knew it was our equipment the mother was reporting so we began to feel hopeful that we’d get it back! Early the next morning instead of heading to NYC we drove back to VT to see what we could do about the bass. No one called or knew how to retrace that mother’s phone call. We went and waited at the venue for a few hours but had to eventually leave to get to our show which was now about a five hour drive away. We left, again accepting we wouldn’t get the bass back, and headed for our show in NYC. We decided to do a stripped down version of the songs that night and had a great acoustic show on St. Mark’s St. There were only a handful of shows left - but we managed to do them all without a bass or by borrowing gracious bassists’ equipment at the shows. The kindness of strangers can sometimes come out of nowhere and mean so much!

Unexpectedly on the second to last day of tour we got another call from the venue in VT saying the bass and amp arrived safe and sound and would be driven to my house in MA by the end of the week. I really couldn’t believe it. I felt so grateful that somehow someone connected to the person who took the bass decided to do the right thing! Not only that but a performer who was playing that night while on tour was passing through my town the next day, and dropped it off for me to pick up the day I returned from tour. I went my whole first tour without my bass, or amp, but through the kindness of strangers, a little luck, and a miracle, it was all okay. Now at shows I am sure not to leave gear unattended, or in a car that I may or may not have locked! Lessons learned!

Tips:

- Keep an eye on your equipment at all times.

- Double check that you locked the car, hotel room door or anywhere else where equipment is left.

- Consider not loading all of your expensive gear into your car until you’re leaving the venue.

- Try to always be aware of your surroundings and if you’re in a place you don’t know.

- Travel as lightly as you can - the less you carry the less you have to misplace or worry about.

- There are great people in every town who are there to help. Don’t be afraid to ask for help.

- If there’s ever a scenario to help another band out with sharing backline do it! The kindness can go so far!

- If you can, always stay to see the headliner, even if it’s past your bedtime to support the whole show and other bands

- Support your bandmates on tour - you are a unit and should be there for one another through the thick and thin.

- Unexpected things can happen on the road, like anywhere, and sometimes you’re not prepared. Try to go with the flow if you can. Remember there is a solution for everything! There is always some type of work around!

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Finding the right studio/producer/engineer

When you go to record, you want to make sure you’re prepared as much as possible, especially if you’re funding something yourself without help or a label as we mentioned in our post ‘Preproduction and Preparing to Record.’ You will want to have all the right tools you need in order to get the most out of it and to get the best product. Tools such as having the songs well rehearsed and practiced, a vision for the songs, goals, a plan, an understanding of the sounds you want, and knowing the songs inside out so that when it comes to tracking you are ready. A huge component to making your recordings a reality is finding the right Producer, Engineer &/or Studio, or even having a plan in place to do it yourself. Either way, finding the right match to your music and sound is important - whether a songwriter, punk band or pop artist... regardless of genre, finding the correct place and person to record and capture the songs is imperative!

There are studios all over the world, and in a ton of places you wouldn’t ever expect. In big cities, in small towns, in warehouses, in churches, in garages, converted houses etc. and with the new digital age, on our home computers or mobile laptops. The location doesn’t have to be close to you to be the right one either. It’s not uncommon for a touring artist or band to record on off days while on the road with a producer from another city. In addition, artists and producers around the world are also making great use of the internet by sending recorded files back and forth to each other.

Most of the time, the style that comes out of a particular recording could be due to the engineer/producer. Depending on their experience, and their knowledge, this person can make a song sound a certain way as well as a studio/room. (Example: if a Studio has a tracking room that’s large like a church and the engineer use’s lots of microphones on the drums this sound might be very distinctly big and roomy with natural reverb - or if they have a production suite in a major studio or even a home with a smaller set up where they program beats or live drums, their sounds might be known for being really tight and polished, with a focus on vocal production - it all varies.) Maybe they’re most well-versed in punk music, or pop music, or jazz. Of course there are exceptions to this and people of different genres who collaborate, but for the most part you want to work with someone who can bring out the most from your sound, knows the influences you have, or is familiar with the scene you play in and your style.

If you know this person or if you don’t, first ask them what their specialty is or which bands/types of music they have worked on in the past to get an understanding of their background. If it’s similar to what you do, maybe this person is a great fit. Ask for some samples and see if you can get a list of their discography that lists their credits.

Another thing to consider is price. What is your budget? How much can you afford per day, hour, or per song or per person? Some studios have per-hour rates that may or may not come with an engineer (price will change), and some studios will have day rates and there’s an extra charge for an assistant or engineer. Producers may have a day rate or even a per-song rate, but the amounts will vary from person to person, mostly depending on the studio, the person’s background, and their skill level. Some do everything - record, mix & master - while others do not.

Tip: If you’re self-producing and need to record or need to find a producer or engineer - do your research. Search on the internet and look up studios near you, try looking up the bands or artists you love to find the places they’ve recorded or who they recorded with. Ask your friends or people you know who are similar to your sound where they recorded. Then find out what these studios or people offer and the prices they are, and also reach out to producers (e-mail, websites, social media, phone calls). Often the producer will have access or know a studio that he or she likes to work out of and can offer suggestions or good prices. Some producers also engineer and own their own studio so in that case prices will change! 

Keep in mind that all engineers/producers work at their own pace and the vibe is different with each individual place and producer. Meet up with this person prior to recording, visit the studio (most offer free tours), and see if something clicks!

Tip: For those who are new to recording, sometimes there are additional costs for mixing and mastering if the producer or engineer doesn’t offer this - so keep that in mind when budgeting. Also some artists will take recordings to a mixer (different engineer) after recording with another person, but really it all varies and there is no right or wrong way.  If you’re self producing, maybe you just go to the studio and use an engineer for some tracking and do some other tracking at home on your computer and then hire a mixer! Or maybe you can track it all at a studio and then you or your band can mix it if you have the skills to match your needs.

There are many different routes these days and no one way is right! All that matters is that the music sounds great and represents you well!

Extra Tips:

- For artists wanting to try to record themselves or even do Pre Production demos you can now get ProTools for about $25 a month to record on your computer, Logic Audio is available to buy for about $200, GarageBand comes macs.

- To look up different Artists or Bands album credits (for producer and engineer names etc) look up records onallmusic.com

 (Take at Studio 606 in Los Angeles CA)

 (Take at Studio 606 in Los Angeles CA)

(Photo by Doug Batchelder at The Den in North Reading, MA) 

(Photo by Doug Batchelder at The Den in North Reading, MA) 

Writing & preparing songs

Whether you have just started playing or you have been in bands for years and you’re starting a fresh project, writing strong and thoughtful material will always rise above all else.

Creativity comes in so many ways and at so many different times - lyric ideas can come while walking outside, while in the shower, while talking to people, while seeing live music, melodies can come while sitting in traffic, or doing things free-flowing. Great parts of songs can come to life from 20 minute jams with different players (Tip* be sure to record it and listen back later!), from poetry notebooks, after seeing an amazing inspiring movie or even after reading books & local news! Concepts, music and lyrics have endless possibilities and there are no rules regarding how they come to be. Most of the time ideas will likely come at very inconvenient times! Be sure to mark it down wherever you can, sing it to yourself in a voice memo or voicemail, use a notepad or text yourself. The idea might leave or be quickly be forgotten (we live in a very busy age!) so whatever it is write it down right away! It doesn’t matter if you’re punk, pop or a heavy metal band... Song material can come from literally anywhere. When you’re building your band or self as a solo artist, whether to prepare for playing shows or to record your first CD, you’re going to need some songs! And some great ones for that matter!

Writing Tips:

- What genre are you? Who are the successful bands or artists in your genre that inspire you? What makes their songs great? Try studying & taking note of their arrangement (i.e intro, verse, chorus etc) to get ideas as well as their approach lyrically (are they clear, do they tell a story, are the words simple or is more poetic or cryptic)

- It can be easier sometimes to start with a song title or even a message you’re trying to convey and branch off from there.

- What inspires you? Are there certain places around you that you know bring creativity or inspiration? Are there certain activities that you do that get that creative energy going or put your mind in a close-to meditative state? Be open to these places and actions and write down what you’re thinking about.

- When you’re first starting out you may want to consider writing some goals for yourself or together as a band so you have at least 6-10 songs to pick from to play your first show.

(Typically most live acts will get a time slot of 25 mins-45 mins to fill, so your material will need to cover this time. Also for acts that play loud full band shows you may want to consider having the ability & flexibility to play your songs acoustic / at lower volumes for particular shows or even for recordings - one acoustic for your record to show diversity or have a couple extra for marketing- like a free download or Alt version of a song *of course there are exceptions, for example - if you’re a metal band & that is not your direction). Additionally, you’ll want to include and prepare the time in between songs on stage for conversation and banter.

So how do you know which songs should stick? It’s hard to know sometimes before playing them out and before a crowd reacts.

Asking yourself these questions about each song might help start you in the right direction when making a set list:

Is this particular song one you always look forward to playing? The audience wants to hear songs that you enjoy yourself!

How relatable is the song? Does the melody of the song match it’s mood/lyrics? If it’s a sad song & a quiet moment in a bridge will people feel that? People will pay attention if it’s something they can relate to.

Will people be able to sing along, dance, or bob their head to the song?  Either way, whatever it’s about, mean it when you sing it! Play it 100% because people will feel it!

If the melody is catchy enough, most likely in a live setting the words won’t even matter and people will connect and move their head to the beat anyway!

Ultimately it’s not about pleasing your audience, but it’s about giving your audience an experience and music they’ll remember - We are all humans with feelings and that is how we relate. It’s about opening up, sharing your honest emotions, yourself and creations that you’re proud of with people who have opened their ears to it. For the Every crowd will react differently, and every room will have a different vibe. It is important to believe in each one of your songs genuinely so it’s not up to anyone else if it’s a hit or not. If you don’t believe in it, leave it out, more songs will come to you. Focus on the songs you believe in and make them really great. That way others will start to believe in them too.

(Photo by CJ Lucero) 

(Photo by CJ Lucero) 

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Intro to Imaging (on stage & off)

In this day and age of music, things are constantly evolving and moving fast. It’s happening so quick that it can be hard to catch up with social media sites and all the new music avenues constantly popping up. It can be overwhelming to some artists, especially for those who are just comfortable being songwriters that would rather perform than brand and market themselves. Either way you can’t afford to just get up on stage and play your song. You have to give people an experience—you can’t afford to be shy about your music or your message - you have to get it out there and stick out of the crowd!

Artists today have to create their own path and have a very clear vision. One must re-invent themselves constantly in order to keep up. As hard and as challenging as the world of music can seem, it can also be looked at positively to those who adapt and move with it like a chameleon. It’s an opportunity to make your own career whatever direction you want and find your own nitch. 

Your perspective is important. It is helpful for one to look at his or her art as a “brand.” Although things are not how they were in the 60’s, 90’s, or even ten years ago, one thing has stayed the same: people still go to live shows. Live music will never go away! With the pressure of these new times, artists and bands should be creative because they have to be more than just a band or artist playing their instruments. Be conscious of how you’re presenting yourself on stage, off stage and online. Pictures, content and activity are important as they help with momentum. Keep the engagement with your crowd and audience as it is a necessity!

When it comes time to play live, make sure that your band looks like a band! Be yourself, but put some extra time and care into how you present yourself. Audiences want to connect with you so please show you care. If you’re performing later on in the night you want to make sure that the crowd sticks around to see you.

When it comes time to do photo shoots or posts, keep your goals in mind. Think about the moment someone hears your song… what might they envision you to look like? If they see you at a club at your merch table before your show, what might they imagine your music to sound like?

Live Show Tips

- Put thought into what you’re wearing and have fun with it! Don’t just wear your everyday clothes. Set yourself apart.

- Make eye contact and open up in an authentic way (this may take time).

- Acknowledge the audience, say hello! You don’t have to do it after every song but at least twice during your set - let them know that you see them.

Press Photos / Video Tips

- No matter what genre, in photoshoots try to do at least one photo where you make direct eye contact.

- Make sure the camera you are using takes good, clear photos! No one wants to see a blurry press shot!

- If you’re a new artist or band make sure you’re featured or present in the content so people can connect. Of course there’s exceptions... if you wear masks or if it’s an animation, etc.

- If you come up with a particular way you or your bandmates dress that is signature to you and your music, you may want make sure it’s always carried over to your videos & photos.

In conclusion: By putting care into how you present yourself and by wearing your art just as much as you sing it, people will want to stick around and experience it. When your music and your look go hand in hand it is easy for an audience to instantly connect with you. Think about the artists you’re inspired by… how do they look and present themselves? How does their sound match their look? Be yourself, be clear and simple, and the right people will resonate with you!

(photo credit: Concretegrey & Carissa Johnson)     

(photo credit: Concretegrey & Carissa Johnson)  

Show Etiquette

Playing a show involves a lot of extra things besides being on stage and playing your songs. From the time you arrive at the venue to the time you leave, a lot goes on and it’s important to be conscious of how you’re presenting yourself. Keep in mind what your goals are. Most likely it involves performing the songs you wrote and sharing them with the world. There will likely be other acts on the bill as well and they have a similar goal in mind, playing their songs in front of a crowd. At the start it can be difficult to find that crowd to perform in front of but that’s why it’s important to stay the length of a show and watch the other acts. In a way you have to be the audience before you can expect to have one of your own! It all comes down to being respectful, and putting care into what you do. Let the other bands know you care about them and will give their work a listen, and they’ll likely stay to give yours a listen too.

A few tips & suggestions with shows when you first arrive to a show:

Find the booker, sound or production person and introduce yourself. Biggest suggestion - regardless of what other people do, if a booker or venue asks you to show up at a particular time for load in / sound check, don’t roll in right before you play! ...And don’t be late. However if you are running late, contact (however you communicated to book the show) the venue or booker to let them know. It’s respectful. You have to treat music like a job, and you wouldn’t show up to your job late!

For up coming or long time bookers and promoters: if you’re located in the same town where you book, be the point person and show up to the venue for the show. Too often there is a gap in communication between the venue and promoter where there’s no point person and people don’t respect the artists who could be traveling many miles. Some artists base their whole day around taking off from work early or cancelling plans / getting rides and/or equipment for a gig. To show up and find no one there and no one in communication makes things very difficult! Please respect what you do & act like you care.

If you’re serious about music here are some other tips:

- treat people how you want to be treated!

- respect requested time slots. (load in, set length)

- artists: be kind to the sound person, their job is not easy & vice versa: engineers try to be friendly to the artists so they’re comfortable

- be friendly & have a great attitude! Your like a business-card but in person. People will remember.

- if you’re open to it, always share your equipment! At some point you might really need an amp or cable! Most of the time people are exactly like you & might need an extra hand if their equipment broke last minute.

- have merch so you start thinking like a business and have products available, something for people to take home as a momento. Also: don’t force your merch on people! Do let them know it’s available though.

In addition to show etiquette you can also carry your support further by almost living a daily musician etiquette- supporting local artists & bands by even going to shows that you aren’t playing, buying merch from touring acts & always remember - you are the face of your brand so do everything you do with care/heart.

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Making Goals & figuring out who you are as an Artist or Band

Goal making & having a message is a very important first step, even before creating & writing songs because finding/figuring out your goals, messages & purposes as an artist or band will help you write songs that reflect that. Of course there’s also the natural progression of a band or song writer...naturally writing songs & playing a couple first shows, jamming with people, having a couple bandmates & figuring out over time what it is that everyone wants. If you can take a little time to ask yourself these questions when you’re first starting out or if you even have played for years defining this sooner than later should help eliminate a lot of road blocks especially as you grow bigger. People shouldn’t tell you who you are. You should tell them & this should be the case for most of your career. For example, if you’re working with management or a label marketing team, you should be working with them & communicating your vision that way they can do a great job & come up with ideas. Another example is you might be communicating to a possible producer you may work with so you’ll want to be as clear as possible telling them your ideal sound & also what you stand for. Of course there’s collaboration- that’s what bands, working with people & life is about! You can work as a team defining these things!

What’s your goal as a band or artist? Do you want to tour? What do you want your recordings to sound like? Do you have a message that reflects in your band’s image (how you dress, your art & logos). Do you want to just play once a month weekend shows? Do you just want to record & release songs online & not tour? Do you want your songs on the radio? Do you just want to play solo but have a drummer once in awhile? If so would you hire them or is it a band? Or do u want to build a band? Do you want to write for other artists? There are countless questions you can ask & the more you define them the more you’ll know & be clear on your goals, vision, as well as message.

Your message is what you’ll carry throughout your path as an artist. It’s what will connect you to your audience, your fans, your fellow musicians/bands, and to opportunities down the road. Look at it as a road map for the future, envision how you want your music and yourself to be perceived and received by your audience. This will help in defining your goal. Your goal will be a good indicator of what you’ll need to do in order to reach a certain market and what your path will entail. If you set out to write songs and perform them in front of crowds, what genre do you most resonate with? Which venues would make the most sense for you to begin playing at? Especially if you’re an act just starting out in your home town —Find other bands or artists on a local level who are doing what you envision yourself doing and connect! Go to shows, big and small, and take note of what inspires you. Why do YOU belong on that stage? What do YOU have to offer?